BUSINESS AS UNUSUAL
Author: Anita Roddick
Book Review By: Noelene Le Roy (Dip. Teach, Dip Sp Ed, B Ed HONS, M Ed Guidance
& Counselling)
Business
as Unusual by Anita Roddick is a dynamic book, reflecting page by page a
visually creative presentation that challenges the reader to step beyond the
words to discover multiple layers of interrelationships and values. Business as
Unusual undertakes to demonstrate Anita Roddicks life’s purpose of protecting
and valuing humanity and the environment whilst still developing a profitable
business - The Body Shop.
Anita Roddick presents her story, Business as Unusual by modeling the same constructs that have underpinned the ethical, moral and business essences of The Body Shop.
The sometimes humorous but always poignant captions, quotes and pictorial representations through out the writing, demonstrates the importance Anita Roddick places on communication. The book also scaffolds the in depth discussion that is used to deconstruct "The Body Shop" story.
Anita Roddick does ascribe and briefly describe basic no nonsense
commonsense information and elements inherent for all business. Anita also
explores a range of interesting anecdotes, practical problems and ethical
values.
The reader is encouraged and dared to ponder and reflect on basic elements such
as child care, gender discrimination and female beauty whilst being whisked away
to analyse the heavier issues of the Amazon and Hemp.
Anita Roddick concludes the writing by sharing ten lessons that describe practical information which Anita suggests may guide the reinvention of the "The Body Shop" of the future.
An "unusual" story; certainly worth a read; definitely challenges the
creative mind and makes no bones about business responsibility to humanity and
the environment.
Business as Unusual By Anita Roddick
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